Industry Definition & Key Characteristics According to the Global Wellness Institute (GWI)
- defined as “The construction of residential and commercial/institutional (office, hospitality, mixed-use/multi-family,
medical, leisure, etc.) properties that incorporate intentional wellness elements in their design, materials and building as
well as their amenities, services and/or programming.”
- to provide healthy environments for people to live, work and play, which can be achieved through a combination of
location, design, architecture, landscaping, choice of materials and technology, among other factors
Wellness Lifestyle Real Estate
- The GWI defines wellness lifestyle real estate is defined as “homes that are proactively designed and built to support
the holistic health of their residents.”
Wellness Communities
- a group of people living in close proximity who share common goals, interests and experiences in proactively pursuing
wellness.
- can be created through wellness lifestyle real estate
- they can also exist through social or cultural networks, independently of physical spaces such as real estate
- physical wellness communities are master-planned in ways that foster environments and connections that enable peolple’s
health and wellbeing to thrive
- the positioning of a wellness lifestyle real estate development can range between a number of categories such as
senior living, multi-generational and multi-family housing, master-planned wellness communities, mixed-use projects and
resort or spa-based real estate, among others. Different positionings will attract distinct target markets.